The Happy Hour Dior fragrance, a concentrate of good humor
“Rare raw materials, daring olfactory biases, a limitless creation. This collection is the reflection of a freedom that only true luxury can allow. A beautiful recreation of the Perfumer. This is how François Demachy, official perfumer of Dior describes his collection of fragrances. Created in the purest spirit of Dior’s know-how and heritage , the Private Collection now includes a wide range of exceptional essences. Nevertheless, François Demachy has once again traveled the world to enrich it even more. He thus offers us many other juices for the year 2018, of which Happy Hour is part.
The Private Collection, the demonstration of exceptional know-how
The Private Collection of Dior is faithful to the vocation of Christian Dior himself. It reflects an authentic know-how and all the talent of this master perfumer-creator. Thus, all the juices that are presented are made in an artisanal way. They are the object of all the know-how, and all the attention of the brand. The Private Collection presents unisex essences, short and refined formulas, revolving around carefully selected ingredients. Nothing seems too beautiful to sublimate these perfumes. Only nobility and refinement count.
Happy Hour, a fragrance inspired by jewelry
Before being perfume, Happy Hour is a festive moment during which cocktails are cheaper. Thus, customer consumption is boosted and it is time to celebrate. Yes, but not only… Inspired by this colorful atmosphere, Dior had already made a ring called Happy Hour, very elegant and assembling fanciful colors. Today, this element is transformed into a perfume. Happy Hour by Dior is aimed at both men and women and is revealed in an elegant pink juice.